(Singapore,
wownewsasia.com, 30 May 2011) Following the launch of their campaign earlier last month, Uncle Tobys® adds a personal touch by going island-wide to spread the goodness of wholegrain. This month-long roadshow was held in the major hyper marts in Singapore, ranging from the largest mall in the North East, Nex Mall, the Ang Mo Kio Hub to the Clementi Mall.
During of the roadshow, Uncle Tobys® attracted shoppers from all ages who were pleased with the free sampling of Uncle Tobys® Muesli Bars variants that were handed out. To make the roadshow even ‘sweeter’, Uncle Tobys® gave out a free new MILO® Easy Cool packs and a limited edition Uncle Tobys® umbrella to consumers who purchased the packs at the roadshow.
“The island-wide roadshow aim was to give a better understanding on the healthy benefits of Uncle Tobys® Muesli Bars as well as to create awareness on smart snacking”, says Uncle Tobys® Marketing Personnel.
WOW!NEWSASIA™ went out and about to few selected hyper marts to listen what consumers have to say about Uncle Tobys®. Check out the column below for the interviews.
Stay tuned to WOW!NEWSASIA™ for more Uncle Tobys® news.
