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Issue #11-10
 
 
 
Celebrating the 5th Anniversary of PAssion Card
with PAssion in my Pocket
(Singapore, wownewsasia.com, 9 July 2010) To celebrate the 5th Anniversary of PAssion Card, the People’s Association and AdWOW! worked hand-in-hand to develop a Direct Mailer (DM) with the theme “PAssion in my Pocket”.

Positioning the PAssion ez-link Card as the most versatile card to have in every lady’s pocket, the unique ladies jeans-like DM is targeted at 50,000 female PMEBs in Singapore and comes with more than 10 attractive discounts and member’s privileges.

One exclusive privilege of the card worth a special mention is  the  TapForMore™ Rewards Programme which was launched on 1 April 2010. The rewards programme is a collaboration between the People’s Association and Dairy Farm Singapore where the PAssion ez-link Card is the only membership card whose members get to earn and redeem TapForMore™ Points whenever they shop at Cold Storage, Market Place, Shop N Save, Giant and Guardian Health & Beauty stores.

For more information on PAssion Card and its benefits, please click here
To visit People’s Association brand gallery, click here
 
 
 
   
 
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